Using stationery makes your business look more professional and credible. The fact that you order stationery conveys your long-term investment in the company. In addition, professional stationery may seem like a little thing, but taking the time to do the little things right helps your customers trust that you’ll do the big things right.
Using stationery for all your company’s communications also helps build your brand. Every time customers open your letters, they immediately see your company’s colors, logo or other graphics that identify your business. If you just use regular paper, you miss the chance to connect your customers to your brand’s visual identity.